UCL Engineering

Brands within a brand.

Advertising, Brand Guidelines, Brand Identity, Digital Marketing, Events & Exhibitions, Print Collateral, Strategy & Planning

University College London (UCL) is London’s leading multidisciplinary university.

We are extremely proud to have worked with UCL for over 10 years. More recently Detail were introduced to the Faculty of Engineering to bring some brand cohesion and ensure UCL’s assets were more accessible to the various specialisms within the discipline.

Following a detailed audit, we created a simplified toolkit and set of strong visual references, which allowed us to develop numerous distinctive sub-brands. Working with the individual departments, centres and institutes, we have created unique identities that allow each to stand alone with their own personality, whilst remaining clearly and closely within the umbrella university branding.

Detail continue to work with UCL on developing consistent, premium identities and visual communications throughout the Engineering Faculty.

“Whether you have a small print project or are developing a brand from scratch, Detail are able to break a design challenge down and come up with neat and cost effective solutions to make everything fit together seamlessly.

Having worked with them on many varied projects, I can say that they are always highly professional, easy to work with and delivered great results for us on each occasion.” 

UCL Engineering