The Coaching School

Creation of a confident and fully integrated brand identity for an international coaching school.

Brand Guidelines, Brand Identity, Print Collateral, Strategy & Planning, Website Design

We developed a new identity for The Coaching School which evolved from both their brand values – clarity, integrity, quality, intelligence, collaboration; and a desire to represent a growing network.

The new brand captures the spirit and authenticity that students experience throughout their journey. Crisp iconography and powerful brand imagery reflect growth and connection, echoing the ethos behind the business.

Overall a fully integrated brand design working effectively and seamlessly through digital, print and marketing communications.

“Our brand and visual identity for The Coaching School was created 3 years ago – and we’re still over the moon with it today.  It is front and centre in everything we do and has helped to drive our success.  Many people comment on how our logo is more impactful than many huge companies – The team at Detail are our secret weapon.”