Sport for Confidence

The creation of an engaging and approachable brand identity for a unique partnership between healthcare professionals, leisure centres and local sports clubs.

Advertising, Brand Guidelines, Brand Identity, Events & Exhibitions, Photography, Print Collateral, Strategy & Planning, Website Design

We are delighted to have been involved from the conceptual stage of this pioneering initiative in creating a strong, emotive and aspirational brand identity for Sport for Confidence.

Unique in the UK, Sport for Confidence combines sport and occupational therapy as tools to help people from all backgrounds re-connect with society and their local community. With or without learning disability, individuals of all ages are welcome to participate in a variety of sporting activities.

Right from the outset, attending and participating in one of their day sessions, we immediately understood why this was so important and why we wanted to be involved. Everyone there was so engaged, and so full of life; and most noticeably they all had a smile on their face.

A strong and simple brand mark, combined with inspiring photography and a carefully selected colour palette (including the teal familiar to physiotherapists) creates a memorable brand and clearly defines this important new offering.

As part of our own Corporate Social Responsibility goals, we will continue to support Sport for Confidence on their rewarding and ever-evolving journey ahead.