Palladium

Brand launch for a new digital business consultancy. A premium, contemporary identity reflecting their strength and expertise.

Brand Guidelines, Brand Identity, Digital Marketing, Interior Graphics, Print Collateral

Taking inspiration from the Greek symbol delta, which stands for ‘change’ or ‘difference’, the logo mark evolved to echo the core values of this transformational consultancy. We selected a simple yet premium colour palette of purple – symbolising nobility, ambition and wisdom – balanced with metallic silver to give a contemporary feel and reference the rare, lustrous natural element of the same name.

The new integrated brand identity translated smoothly across both digital and printed media and conveyed an established sense of professionalism and experience.