LEAP

An aspirational and engaging identity for a unique summer school programme, offering real, tangible benefits for children and parents.

Advertising, Brand Guidelines, Brand Identity, Print Collateral, Strategy & Planning, Website Design

Our creative journey with this innovative startup company included not only the design of their new brand, but also renaming the business after extensive research and collaboration.

The brand has a modern, friendly feel with warm colour palette and core brand imagery, designed to communicate with their three different audience sectors. The structure and navigation of the new responsive website delivers an easy to use site experience appealing to students, parents and teachers.

Creating a human, approachable identity ensured a clear visual language across all digital, print and promotional materials.