Takeda (the largest pharmaceutical company in Asia) were looking to strengthen their global position and develop a new corporate brochure to help them do this. Based on our strong background in pharmaceutical design and branding, we were commissioned by their agency, Interbrand Health, to develop a brand new look and feel for this important piece of work.
At the heart of the brief, was a desire to showcase Takeda’s rich history and global pharmaceutical credentials with a new marketing tool to differentiate them from their competitors. This brochure would convey their patient commitment to all audiences – partners, customers, physicians and staff, and show the world that Takeda makes a life-changing impact on people.
Our approach was simple and effective, centred upon both their commitment to human life and their Japanese heritage. Taking inspiration from their brand positioning statement ‘Better Health, Brighter Futures’ we developed a consistent use of light across very human and aspirational photography. Takeda’s ancestry and brand identity were referenced through shoji screens and the use of a red thread, to create a motif that not only tied this twenty page brochure together, but tied seamlessly to the master brand.