Fully integrated campaign for the launch of a new fitness business.

Advertising, Brand Guidelines, Brand Identity, Digital Marketing, Events & Exhibitions, Photography, Point of Sale, Print Collateral, Strategy & Planning, Video Production, Website Design

In 2015 DogFit approached the team to create a new brand for their business, design an intuitive e-commerce website, printed assets and work with them on a launch strategy.

Canicross is a relatively unknown sport growing rapidly in the UK, and the brief was to help design and implement an integrated campaign to establish them as an influencer and leader in the sport.

A well designed, strong brand, together with an ongoing marketing strategy which has been implemented across a variety of channels, has resulted in successfully establishing this growing national business.

In just 12 months since launch, DogFit has featured in The Sunday Telegraph, on Apple News, has a growing social media audience as well as marked sales growth.