Brand audit and fresh approach for this trusted travel association.

Advertising, Brand Guidelines, Direct Mail, Events & Exhibitions, Point of Sale, Print Collateral

ABTA intially approached Detail to develop seasonal marketing to their key members. Their existing material was tired and out-dated, and they sought a fresh, new approach.

Based on its success, we were commissioned to perform a complete brand audit, culminating in extensive new brand guidelines. We then implemented the new brand across many collateral pieces, including annual reports, event material and health and safety manuals.