Client Focus: Sport for Confidence

We were pleased to work with Steve Mitchell on the creation of an engaging and approachable brand identity for a unique partnership between healthcare professionals, leisure centres and local sports clubs. A very busy person in the world of sport, but we managed to have a coffee and find out how things were going.

Tell us about Sport for Confidence?

Sport for Confidence is a social enterprise passionate about making the sport and physical activity sector more inclusive for people with disabilities. We are headed up by an Occupational Therapist who uses sport and physical activity for assessment and treatment, and ultimately delivering occupational outcomes for clients from all walks of life. We operate in leisure centres across Essex, and work in partnership with Allied Health Professionals as well as coaches and instructors to modify their behaviours in line with our principles. We strive to place an Allied Health Professional in every leisure centre in the UK and encourage everybody to #PlayYourPart.

They have once again delivered for us. An incredible brand and logo, some superb insight and expertise, and a total attention to Detail!

What was the initial thinking behind setting up the partnership between healthcare and leisure centres?

Our founder had been pioneering this work from the NHS for over 9 years before eventually taking the leap to set up Sport for Confidence in its own right. From our perspective leisure centres are ideally placed to support Health Professionals deliver occupational outcomes. We use different sports and activities to address areas such as communication, social skills, conflict management, turn taking and relationship building. All of our programmes encourage clients to leave feeling they have learnt valuable life lessons and techniques to help them with everyday life.

How is SFC helping change perceptions?

We are totally unique and the first organization to work in this way – placing an Occupational Therapist on the front line of a traditional leisure facility. We are working with our Royal College of Occupational Therapists as well as other Allied Health Professions to bridge the skills gap between traditional health care treatment responding and reacting to health inequalities and sport and physical activity professionals who aren’t currently regarded as an integral part of the solution to the health care challenges faced by modern society.


What made you choose to work with Detail?

It was an easy decision. We have worked previously with one of the Directors and they have once again delivered for us. An incredible brand and logo, some superb insight and expertise, and a total attention to Detail!

How has having a strong brand identity helped with promoting SFC?

It has been incredibly important. From the look and feel of the logo, the messaging that sits behind the brand, the strapline and photography – the team at Detail have been brilliant. People across health care, social care and sport and physical activity now recognize the brand and the important role we’re playing in the health of the nation. Clients want to purchase t-shirts to feel part of the team and staff feel proud to wear our branded kit when delivering programmes.

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